Welcome back to The Owlgorithm: where we break down the culture, creativity, and campaigns shaping the marketing world. 🦉
In Episode 16, we're talking about brands that are finding themselves again, a digital shift that could reshape how your content gets discovered, and the creative work making noise in sports right now.
Here's what we cover:
🍕 PIZZA HUT OUTHUTS ITSELF
Pizza Hut is trying to become Pizza Hut again, and honestly? It might work. We dig into what the brand is doing to reclaim its identity and what it means when nostalgia becomes a real business strategy.
🔍 THE END OF SEARCH TRAFFIC?
AI is changing how people search and the numbers are starting to show it. We talk about what's actually happening to organic search traffic, what it means for brands and content creators, and how to think about discoverability in a world where Google might not be the front door anymore.
🔄 BRAND REFRESH
Blinq, the world's most-used digital business card, just rebranded for the first time since its 2017 launch. We break down the new identity: the logo built from the shape of cards being shared, the serif typeface that nods to paper business cards, and the philosophy behind \"fortune favors the optimist.\"
🏆 SPORTS CREATIVE
We spotlight the creative work in sports that's turning heads this week, from campaigns to visuals to moments that show why sports remains one of the most fertile grounds for bold brand expression.
💬 OPEN FLOOR / Q&A
We close it out with your questions and our honest takes.
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