{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68b9bc932d913bd3304d150c/6a01b122b443364556d345d3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"McMullets, Latin Legends & The Death of \"Social\" Media","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/68b9bc932d913bd3304d150c/1778508120972-f803ecb5-923e-4792-b5f8-3e6d063c1285.jpeg?height=200","description":"<p><strong>Is your brand a cultural insider or just a tourist?</strong> 🌍🎒</p><p>In this episode of <strong>The Owlgorithm</strong>, JC Perez and David Verjano break down the massive shift from global corporate \"vibe\" to hyper-local subcultures. We’re diving into why McDonald’s is leaning into the \"McMullet\" and how the most successful brands in 2026 are trading vanity metrics for high-utility entertainment.</p><p><strong>On this week’s agenda:</strong></p><p><br></p><p><strong>On this week’s agenda:</strong></p><p>🎯 <strong>CREATIVE CAMPAIGNS</strong></p><ul><li><strong>The McMullet:</strong> Why McDonald’s New Zealand is winning with hyperlocal subcultures.</li><li><strong>LinkedIn x Fernando Mendoza:</strong> Proof that your best brand story is already in your community.</li><li><strong>Claire’s ASMR:</strong> How to meet Gen Alpha where they live (hint: it’s the format, not just the platform).</li><li><strong>IKEA Sweden’s FRAKTA:</strong> The \"Point-Of-You\" OOH strategy for building distinctive assets.</li><li><strong>Dropbox x Fred again..:</strong> Why the \"after-experience\" is the most overlooked part of your funnel.</li></ul><p><br></p><p>🎭 <strong>REVIVING A LATIN LEGEND</strong></p><ul><li>We pull back the curtain on the <strong>Alvarez Guedes Tribute</strong> in Miami. We break down the creative direction, brand identity, and paid media strategy behind turning a comedic cabaret legend into a Vegas-style immersive experience.</li></ul><p><br></p><p>🧠 <strong>TRIVIA TIME</strong></p><ul><li>How well do you know your marketing history? We test the room on the acronyms and brand moments every creative should know.</li><li><br></li></ul><p>📱 <strong>THE EVOLUTION OF SOCIAL</strong></p><ul><li>Where is social media actually headed? We dig into the tectonic shifts changing how brands show up and stay connected.</li></ul><p><br></p><p><br></p><p><strong>Connect with the hosts:</strong></p><p>🌐 <strong>Cultura Creative Co:</strong></p><p>JC Perez – Co-Founder &amp; Managing Partner at Cultura. Systems guy. Pipeline master. Makes ideas scalable and revenue real.</p><p>➡️https://www.instagram.com/livinwithjc/</p><p><br></p><p>David Verjano – Head of Marketing &amp; Creatives. Storytelling architect. The voice behind brands that actually move people.</p><p>➡️https://www.instagram.com/davidjverjano/</p><p><br></p><p>📸 <strong>Follow on Instagram:</strong> @culturacreativeco</p><p><br></p><p><strong>Love the breakdown?</strong> Rate us 5 stars on Spotify and let us know: Is the \"McMullet\" a marketing win or a cultural fumble? 👇</p>","author_name":"Cultura Talks"}