{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68b9bc932d913bd3304d150c/69c68c839b6be94a1aead3b4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Brand Resets, Fresh Campaigns & The State of AI","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/68b9bc932d913bd3304d150c/1774620443499-24afe6c6-5406-4374-ad3a-758a1e29e1e9.jpeg?height=200","description":"<p>Is your marketing too \"perfect\" to be trusted? 🤳🍔</p><p><br></p><p>In this episode of The Owlgorithm, JC Perez and David Verjano pull back the curtain on the biggest \"vibe shift\" in 2026 branding: The Anti-Campaign. We’re moving away from high-gloss production and leaning into the raw, messy reality of consumer life.</p><p><br></p><p>We kick things off with McDonald’s \"Camera Rolls\"—a brilliant \"anti-advertising\" play that proves your customer's blurry, accidental photos are more powerful than a million-dollar food stylist.</p><p><br></p><p>On this week’s agenda:</p><p><br></p><ul><li>McDonald’s Camera Rolls: Why the \"perfect\" ad is a red flag in 2026.</li><li>Tennessee Titans Brand Reset: How a legacy sports franchise navigates a full identity pivot without losing its soul.</li><li>The Semrush Evolution: Why the world’s biggest SEO tool is rebranding as a \"Discovery Platform\" (and what that means for your search strategy).</li><li>Perplexity Computer: Is AI-first hardware the next major brand interface, or just another tech hurdle?</li><li>The \"Un-Campaign\" Trend: Why the most successful marketing today doesn't feel like marketing at all.</li></ul><p><br></p><p>📍 Episode Chapters</p><p>00:00 – Intro: The Rise of the \"Anti-Campaign\" in 2026</p><p>04:50 – McDonald’s \"Camera Rolls\": Why messy is the new perfect</p><p>13:10 – Authenticity vs. Production: Breaking the 4th wall</p><p>20:45 – Tennessee Titans Brand Reset: Modernizing a legacy identity</p><p>31:20 – Semrush Evolves: From SEO tool to Discovery Platform</p><p>42:05 – Perplexity Computer: Is AI-first hardware the future?</p><p>51:30 – The \"Un-Campaign\" Trend: Marketing that doesn't feel like ads</p><p>01:02:15 – Q&amp;A: Keeping your brand human in a digital-first world</p><p>01:10:45 – Final Thoughts: One strategy to humanize your brand today</p>","author_name":"Cultura Talks"}