{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68b9bc932d913bd3304d150c/69aac20ae2ffe1fef62fecf9?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Inside Expo West, CPG Trends & Brand Evolutions ","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/68b9bc932d913bd3304d150c/1772798546822-9269b434-df8c-4ec6-a627-0dcd87d916bf.jpeg?height=200","description":"<p>Is your brand a signal or just noise? 🛒🦉</p><p><br></p><p>In this episode of The Owlgorithm, JC Perez and David Verjano dive deep into the world of Consumer Packaged Goods (CPG) following one of the year's biggest industry events: Expo West 2026.</p><p><br></p><p>The natural products industry is undergoing a massive shift. We’re moving away from venture-backed hyper-growth and toward sustainable, science-forward brand systems. We’re cutting through the \"mushroom-everything\" noise to discuss what’s actually gaining traction on the retail shelf.</p><p><br></p><p>On this week’s agenda:</p><p><br></p><ul><li>Expo West 2026 Recap: The signals vs. the noise.</li><li>Functional 2.0: Why hydration and brain health are the new industry gold rush.</li><li>Brand Evolutions: Analyzing the recent CPG rebrands that hit the mark—and the ones that missed.</li><li>The Agency Perspective: A look inside Cultura Creative at how we’re building brand systems and solving high-level creative challenges for our clients right now.</li></ul><p><br></p><p>The Owlgorithm is a live, weekly conversation about the intersection of brand, business, and creativity. Whether you're a founder, a creative director, or a brand architect, this is your playbook for staying ahead of the curve.</p><p><br></p><p>#ExpoWest2026 #CPGTrends #BrandStrategy #TheOwlgorithm #CulturaCreative #ConsumerPackagedGoods #MarketingTrends2026 #CreativeDirection</p>","author_name":"Cultura Talks"}