In this episode of Open for Small Business, Bridget Snelling sits down with Gina Urlich, Clinical Nutritionist and founder of Odi Organics, for a conversation about spotting a gap most parents didn't know existed.
After years working in maternity and gynaecological oncology wards, Gina moved into nutritional medicine. When she struggled to find nutrient-dense options for her own children, she set out to build a baby food brand that put real ingredients first.
Gina talks through the realities of building a premium FMCG product from her kitchen bench, navigating strict food safety standards, and eventually winning supermarket shelf space in a crowded category.
With an Australian launch now underway, Gina shares what it takes to grow a purpose-led brand without losing sight of why she started it.
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