{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68b8c9d9093397eb0556f37f/699e4afa17be1e3994d1b7a3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Beyond the ingredient: Emma Lewisham on building a skincare brand anchored in science, not trends","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/68b8c9d9093397eb0556f37f/1771981423612-2298994f-894d-4eab-9aa6-662326385a40.jpeg?height=200","description":"<p>In this episode of Open for Small Business, Bridget Snelling sits down with Emma Lewisham, founder of the intelligent skincare brand.</p><p><br></p><p>Emma shares the journey behind creating a modern natural skincare brand that truly worked&nbsp;—&nbsp;from identifying a genuine gap in the market to scaling internationally without compromising on values. She reflects on why formulation integrity matters more than trends, how she earned the trust of women who wanted complete confidence in what they put on their skin, and what it really takes to build a brand recognised by some of the world's most respected scientific and environmental minds.</p><p><br></p><p>The conversation also explores the role of advisors, mindset shifts, and the importance of asking for help. Emma offers honest insights for founders navigating growth, complexity, and ambition — while staying anchored in purpose.</p>","author_name":"Presented by Xero"}