In this episode of North of Ordinary, Tina Swann talks to Ben McLintock, data-focused project manager and founder of Data Compass, about how businesses can better manage and use their data.
They explore how many companies jump into collecting data without a clear goal, how to align data with real business problems, and how even small businesses and start-ups can use data to drive smarter decisions.
Ben shares stories from his experience with global organisations and explains how data governance, trust, and communication are just as important as charts and dashboards. He also offers tips on project management, the human side of working with tech teams, and how to avoid common data traps.
From SMEs to global corporates, this is an honest look at how data really works in business — and how to make it work for you.
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