You know those mates who, the second you show even a hint of self-doubt, just knock it out of you?
That’s my girl, Amy Fraser.
Amy has spent 15+ years scaling brands and communities globally, from founding OK Real, a New York–based mentorship platform with global reach and partnerships including TED, Nike, Mattel, and The Washington Post.
She then went on to help build Diem, a social search engine powered by inclusive AI. Today, she works as a fractional CMO, advising startups on go-to-market strategy and community-led growth.
She’s a natural-born hustler who does a bit of everything - and does it fucking brilliantly.
In this episode, we get into Amy’s career journey, on how she realised agency life wasn't for her after getting her first role as an account exec, from how she backed herself by surrounding herself with the right people, the power of asking for help, and how to get out of your own head long enough to actually do it. We also talk about moving past the cringe of building a personal brand and putting yourself out there.
So if you’ve got an idea, a brand, a business, or you just need a push to back yourself and reach out to people who might actually help you, I think this one will hit.
I’ll be honest, I brought Amy on a little selfishly. When you’re building something, it’s easy to spiral, to not be filled with self-doubt and cringe when putting yourself out there, to to be honest - feel like you’re failing all the time.
This was exactly the conversation I needed. I hope it’s what you need too. 🖤
SHOWNOTES
Amy website
https://www.amyfraser.co/
Follow Amy on
https://www.instagram.com/fr.amy/