{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68aa8adc352b565deb35c1ac/68b3b64235734dc7195c2530?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Josh Horowitz Knows When to Walk Away","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/68aa8adc352b565deb35c1ac/1757382473112-01b115ee-8c11-4aa7-a3cb-1d1cb9bd6870.jpeg?height=200","description":"<p>In this episode of <strong>(FAIL) UP</strong>, host <a href=\"https://www.instagram.com/meliorfuturi/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Alanna Lynch</strong></a> sits down with builder, creative leader, and founder of<strong> </strong><a href=\"https://www.nowpresent.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>PRESENT</strong></a>, <a href=\"https://www.linkedin.com/in/joshorowitz/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Josh Horowitz</strong>.</a></p><p><br></p><p><br></p><p>Josh Horowitz has never loved the word <em>entrepreneur.</em> Even after building the experiential agency <strong>Fake Love</strong> and selling it to <em>The New York Times</em>, he has always seen himself less as a businessman and more as a builder of artful experiences that bring people together.</p><p><br></p><p><br></p><p>So when he walked away from the company he had spent more than a decade building, it wasn’t just a professional pivot — it was a reset of his creative vision and personal identity.</p><p><br></p><p><br></p><p>In today’s episode, we dive into:</p><p><br></p><ul><li>Why he rejects the label “entrepreneur” and prefers to see himself as a builder</li></ul><p><br></p><ul><li>The evolution of experiential from short-term brand activations to long-term cultural installations, and how this clarified and deepened his sense of purpose</li></ul><p><br></p><ul><li>His new partnership with <strong>Ventureland</strong>, with Kerstin Emhoff joining as an investor, and what this means for how agencies and production companies collaborate across formats like film x experiential</li></ul><p><br></p><ul><li>Why he believes art and experience design are universal languages — and what that means for the future of human connection.</li></ul><p><br></p><ul><li>Leaving Fake Love behind after its NYT acquisition and finding the courage to start over</li></ul><p><br></p><ul><li>Why he sees self-awareness as his greatest strength, helping him spot the right opportunities that align with his creative mission</li></ul><p><br></p><ul><li>His perspective on failure as an everyday practice, not a fatal outcome</li></ul><p><br></p><ul><li>Why community, creativity, and persistence matter more now than ever</li></ul><p><br></p><p>A candid and energizing conversation about self-awareness, entrepreneurship, and the unexpected detours that shape a creative life.</p><p><br></p><p><br></p><p><strong>Stay Connected with Alanna &amp; Josh</strong></p><ul><li><a href=\"https://www.instagram.com/meliorfuturi/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">Alanna Lynch Instagram</a>: @meliorfuturi</li><li><a href=\"https://www.linkedin.com/in/alannalynch/\" rel=\"noopener noreferrer\" target=\"_blank\">Alanna Lynch Linkedin</a>: alannalynch</li><li><a href=\"https://www.instagram.com/failupbymeliorfuturi/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">(FAIL)UP Instagram </a>: @failupbymeliorfuturi</li><li><a href=\"https://www.linkedin.com/in/joshorowitz/\" rel=\"noopener noreferrer\" target=\"_blank\">Josh Horowitz Linkedin</a>: joshhorowitz</li><li>Visit <a href=\"https://www.nowpresent.com/\" rel=\"noopener noreferrer\" target=\"_blank\">PRESENT</a>: www.nowpresent.com</li></ul>","author_name":"MELIOR FUTURI"}