{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68a7abe2352b565deb56106b/68ab8e43de10ce2ec10d3ad3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"How to Build a Corporate Media House, Do High-Status Outreach, & Use Neuro-Emotional Marketing [Interview on The CTO Show]","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/68a7abe2352b565deb56106b/1775109860725-ae9398bd-704f-497d-a574-5142691de1f0.jpeg?height=200","description":"<p>This episode comes from a conversation I had with Mehmet Gonullu on <em>The CTO Show</em>. We cover the shift from old-school marketing tactics to system-driven models, why outreach still matters but needs a new approach, and how startups can build momentum in content without a full marketing background.</p><p><br></p><p>I talk about reputation as a growth lever, the move toward decentralized content teams, and how founders can apply neuro-emotional techniques to get real traction. We also dig into AI—where it fits, where it doesn’t, and how to use it without losing the human element.</p><p><br></p><p>If you want a straight breakdown of how I think about content, outreach, and growth in today’s environment, this episode lays it out.</p><p><br></p><p>#StartupMarketing #SaaSGrowth #ContentStrategy #OutboundSales #SaaS #GTMstrategy</p><p><br></p><p>========================</p><p><strong>📒 RESOURCES</strong></p><p>========================</p><p><br></p><p><strong>🚀 PRE-REGISTER: THE UBIQUITY ENGINE</strong></p><p><em>The new playbook on how breakout SaaS companies become everywhere at once </em>↴</p><p>🔗 https://michaelbecker.org/ubiquityenginebook/</p><p><br></p><p><strong>📩 SUBSCRIBE: CONTENT CAPITALIST (SUBSTACK)</strong></p><p><em>Breakdowns on SaaS growth, GTM systems, and content-driven revenue </em>↴</p><p>🔗 http://contentcapitalist.substack.com</p><p><br></p><p><strong>🎓 WORK WITH ME: B2B SAAS ADVISORY</strong></p><p><em>I build pipeline, conversion, and expansion systems for SaaS companies — from early-stage to $100M+ </em>↴</p><p>🔗 https://michaelbecker.org/</p><p><br></p><p><strong>📖 GET MY 1st BOOK, CONTENT CAPITALIST</strong></p><p><em>How to turn content into a revenue engine that compounds </em>↴</p><p>🔗 https://michaelbecker.org/product/content-capitalist-how-to-create-a-content-business-so-exclusive-customers-beg-to-buy-and-never-want-to-leave/</p><p><br></p><p><strong>🌐 CONNECT</strong></p><p>🔗 IG: https://www.instagram.com/officialmbecker</p><p>🔗 LI: https://www.linkedin.com/in/mjbecker</p><p><br></p><p>◉ Subscribe. Share with someone building.</p>","author_name":"Michael Becker"}