In part two of our deep dive into agentic commerce, Jess brings back her colleague Nathalie Lethbridge to answer the question every SMB is asking: How do I prepare for a world where AI agents are the middlemen between customers and products?
Last week, we explored the power struggle between Amazon's walled garden and OpenAI/Perplexity's open-web vision.
This week, we get tactical. Nathalie walks through the practical framework for making your e-commerce site \"agent-legible\" - helping your products become visible and accessible to AI agents that will soon be shopping on behalf of customers.
We cover structured data requirements, markdown optimization, compliance considerations, and why smaller businesses actually have an advantage over giants in this transition.
Plus, this week's AI news includes TikTok's new controls for AI-generated content and a fascinating Silicon Valley moment where 300+ AI insiders publicly named the startups they'd short.
00:39 - Intro: Cold Snaps, Desk Chairs & Thanksgiving Prep
04:02 - Guest Welcome: Nathalie Lethbridge on Conversational Commerce
07:15 - The Power Struggle for Discovery: Walled Gardens vs. Open Web
12:40 - The Two-Tier Internet Explained: Why AI Agents Need a Different Web
18:05 - From Scrolling to Structured Data: How Agents Actually Shop
24:30 - Making Your E-Commerce Site \"Agent-Legible\": The Practical Playbook
31:15 - Compliance, Legal & Liability in the Agentic Era
37:45 - The SMB Advantage: Why You Can Move Faster Than Amazon
43:20 - Quick Wins: Immediate Actions for Your Business Now
48:41 - AI in the News: TikTok's Push Back Against AI Slop
54:19 - AI Gone Wrong: Silicon Valley Eats Its Own
58:43 - Next Week: Vibe Coding (Teaser & Closing)