This conversation with Ger Killian offers a thoughtful and honest look at what it really means to feed children in today’s world. As co-founder of The Lunch Bag, Ger has spent years navigating the realities of school meals - from supply chains and budgets to the emotional responses of parents and children alike.
What emerges is a story not just about food, but about trust. Trust from parents who want reassurance their child will eat. Trust from children learning to try new things. And trust in a system that is still evolving, trying to balance immediate needs with long-term impact.
This episode gently challenges assumptions, reminding us that meaningful change takes time. It invites us to think more deeply about how we support children - not just nutritionally, but emotionally and socially too.
Why “safe foods” matter
Removing familiar foods like chicken goujons revealed how important predictable meals are for children, especially those under stress.
The complexity of feeding children at scale
Delivering meals involves logistics, cost pressures, regulations, and nutritional standards that most people never see.
The unintended consequences of a welfare model
Targeting meals at certain children can create stigma and affect how children engage with food in school.
The role of culture in what children eat
Historical and cultural influences shape how children respond to unfamiliar foods and new meals.
Parental instinct and food security
Parents often send extra lunches not out of distrust, but from a deep instinct to ensure their child is fed.
The importance of education around food
Without teaching children what they are eating, meals can feel unfamiliar and disengaging rather than supportive.
A long-term opportunity for change
School meals have the potential to improve not just nutrition, but equality, behaviour, and future outcomes.
The Lunch Bag
A leading Irish school meal provider delivering fresh, nutritionally balanced lunches to schools nationwide.
Website - https://www.thelunchbag.ie/
Instagram - https://www.instagram.com/thelunchbag_/
Healthy Ireland Guidelines
National nutritional standards that define what a balanced school meal should include in terms of protein, vegetables, and overall health.
World Food Programme
A global organisation that highlights how access to school meals, particularly for girls, can improve education and long-term outcomes.
EU Child Guarantee
A European initiative focused on ensuring children have access to essential services, including nutritious food and education.
Ballymaloe
An Irish food producer and cookery school that supported the development of nutritious sauces for school meals.
Spice of Life (Cork)
A food supplier that helped create large-scale, nutritionally balanced sauces for school meal programmes.
Willowbrook (Belfast)
A supplier providing fresh fruit and vegetables used in school meals across Ireland.
00:00 - Introduction to Ger and The Lunch Bag
03:00 - Building a school meal service from scratch
07:00 - The rollout of free school meals
10:00 - Welfare vs progressive school meal models
13:00 - Why children disengage from meals over time
18:30 - How school meals are produced and delivered
27:00 - Food culture and food neophobia in Ireland
32:00 - The chicken goujon controversy
36:00 - Reformulating “safe foods” for children
40:00 - Nutrition, lentils, and hidden improvements
48:00 - Food waste and misunderstanding the system
54:00 - What needs to change moving forward
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