{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68825d74498abee416853f51/691fa3f1087c4173ab37d5d8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Planning Your Marketing Strategy","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/68825d74498abee416853f51/1763681249038-03f7b1fc-0192-44b4-a093-598c02d4cdbe.jpeg?height=200","description":"<p>Acclaimed Canadian filmmaker Liz Marshall discusses how to develop effective</p><p>marketing strategies for purpose-driven documentaries, drawing from her experience</p><p>with award-winning films like \"The Ghosts in Our Machine\" and \"Meat the Future.\" She</p><p>shares insights on adapting marketing approaches across different distribution</p><p>channels—from theatrical releases to Netflix—while balancing educational content with</p><p>compelling entertainment. Learn cost-effective strategies for independent filmmakers,</p><p>how to leverage public speaking and impact campaigns, and ways to build authentic</p><p>audience connections that amplify important social justice and environmental</p><p>messages.</p>","author_name":"Documentary Organization of Canada"}