Joe Wicks – a national fitness treasure – had a turbulent 2025. After speaking out against protein bars and ultra-processed food, he faced an unexpected backlash. Once the nation’s PE teacher during lockdown, Joe joins us to reflect on the emotional impact of that criticism, and how he balances family life with the pressure to maintain a flawless public image.
In this candid chat, Joe discusses his new cookbook, which focuses on helping us add more protein to our diets, and brings his trademark warmth and honesty. He opens up about his concerns around social media, and shares how his children are beginning to understand his rise to fame.
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Timecodes
00:00 Introduction
02:16 Why is Everyone Obsessed With Protein?
03:10 The Real Benefits of Protein for Women & Perimenopause
05:10 The \"Protein Halo\": Avoiding Ultra-Processed Food (UPF)
06:36 The Link Between Diet, Mood, and Mental Health
08:14 Why Joe Wicks Made the Controversial UPF Documentary
10:11 Facing Backlash from the Fitness Community
12:12 Why the Food Industry Stresses Joe Out
14:15 Is Healthy Eating Too Expensive?
16:32 The Power of Batch Cooking & Meal Planning
18:24 Rejecting \"Perfection\" in Nutrition
20:14 Joe Wicks on Vulnerability and \"Off Days\"
22:11 Why Authenticity is More Important Than a \"Highlights Reel\"
24:00 The Dangers of AI Filters and Fitness Influencers
25:54 How to Beat Phone Addiction
27:18 Joe Wicks on His Political Legacy (The Next Jamie Oliver?)
29:02 Homeschooling and Raising Healthy Kids
31:20 Joe’s Top Tip: How to Get Kids to Eat Vegetables
34:18 Transitioning from Veganism to an Omnivore Diet
37:16 The \"Phone Free Dad\" Rule & Importance of Sleep
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