In this episode of Ask the Experts, David Williams and Andy Arter sits down with Kody Houk, founder of Prime Risk Insurance Solutions and creator of Real Insurance Training.
Kody shares the real story behind building his agency from the ground up, including the struggles, pivots, and mindset shifts that helped him grow from $30,000 in revenue to over $500,000 by focusing on a specific niche.
Instead of trying to sell insurance to everyone, Kody explains why niching down to blue collar contractors changed everything for his agency and how focusing on revenue per client transformed his business model.
Kody also opens up about his personal journey, overcoming addiction, rebuilding his life, and using his experiences to help other agents grow both personally and professionally.
In this episode you will learn:
• Why niching down is the fastest way to grow an agency
• The mistake most insurance agents make with revenue per client
• How Kody rebuilt his agency after nearly quitting the industry
• The three prospecting pillars every commercial agent should focus on
• Why cold calling still works in the commercial insurance world
• How social media builds trust before you ever meet a client
• Why authenticity and faith play a major role in business success
If you are an insurance agent looking to grow your agency, improve profitability, and stand out in a crowded market, this episode delivers real strategies from someone doing it every day.
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