This episode of Our Experience is Your Strength dives head-first into one of the most important phases in a drug’s lifecycle: the commercial launch. Steve Jacobs is joined by two seasoned experts from Sharp – Jeff Benedict, CCO, and Tonya Schmouder, Strategic Client Relationship Manager – to discuss the key steps to a smooth launch, especially when collaborating with CMOs. From missing links between clinical and commercial to timing considerations and those last-minute regulatory choke points that keep us up at night, this episode captures the good, the bad and the crazy of drug launches through real-life experiences, packed with useful advice for sponsors throughout.
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