{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/686e5d928d3d6839f4faaadc/68824520a86e93496c8c4ad8?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Insights Uncovered: A Real-World Data Podcast Series – Why the healthcare industry needs linked data – Ep2","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/686e5d928d3d6839f4faaadc/1753367698394-756aefc1-1d14-4806-a370-3e50ffa90c20.jpeg?height=200","description":"<p>In this episode, we discuss how linked databases can help unlock the full potential of healthcare – gaining a complete patient view, having deeper insights, and utilizing precision in research. With an increasing amount of available data, healthcare researchers can get a comprehensive view into patient journeys, healthcare utilization, and costs. We’ll explore the importance of being able to take the next step with linked data – what do you do with it once you have it?</p><ul><li>Why getting your data sources to talk to each other can create new issues.</li><li>How linking data is becoming more critical in the real-world data/evidence space. What are some applications for its use?</li><li>“Frankensteining” data is not the answer. MarketScan leverages real-world evidence to help organizations uncover meaningful insights.</li></ul><p><br></p><p>With guests:</p><ul><li>Guenter Sauter PhD, Sr. Director, Technology Product Management at MarketScan</li><li>Liisa Palmer PhD, Portfolio Leader, Real World Data Research &amp; Analytics at MarketScan</li></ul>","author_name":"GlobalData Marketing Solutions"}