Gabe Lullo's team has run 4,800 cold calling campaigns across 1,600 B2B companies. If anyone has earned the right to teach cold calling, it's him.
In this episode of Hit Your Numbers, James Bissell gets Gabe back for a full masterclass on how the top 1% actually book meetings. They cover the anatomy of a great cold call, why you have to sound like your buyer, the questions that earn instant credibility, and a brilliant way to close the call by selling a subject matter expert.
They also tackle the classics: the "three things" trap, "send me an email", and "we're already doing this with someone else".
James said he finished this one so fired up he wanted to fly to the US and spend a day cold calling with Gabe's team. Steal one idea and use it on your next call.
JOIN BEHIND CLOSED DOORS (FREE)
We hold some of the best bits back. The full interview, where Gabe shares the real secrets behind their recipe, plus free courses on cold calling, outbound email, discovery and more, lives in our members area. It's completely free to join: https://learn.therevenueenabler.com/join?invitation_token=6f06d808423fed4f1419011bf64fe55dea1a6530-29b980f5-f825-4e5f-9867-3efc524f7276
KEY THEMES
Why nobody is really "sales-resistant"
Sounding like your buyer, not like a script
The who, how, what order most teams get backwards
Leading questions that build credibility fast
Selling the expert to kill no-shows
Taking list building off your SDRs so they can sell
MORE ABOUT JAMES
James Bissell, two times VP of Sales and founder of The Revenue Enabler.
LinkedIn: https://www.linkedin.com/in/james-bissell1/
Website: https://www.therevenueenabler.com
MORE ABOUT GABE
Gabe Lullo, CEO of Alleyoop, running cold calling and prospecting at scale for B2B teams.
LinkedIn: https://www.linkedin.com/in/lullo/
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