{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6863c487a5764c19f02e24f5/6a97e6e49de34270351fcd79?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Vardy's Bundesliga deal proves creators are the future of live sport","description":"<p>Join Ed and Andy as they unpack the biggest shifts in sports media. They cover DAZN's acquisition of EverPass Media and the launch of DAZN for Business, Red Bull's Max vs 100 event at Silverstone on 16 September, the Lloyds Tour of Britain Women 5x-ing its YouTube audience, the BBC's first live boxing watchalong for Itauma vs Hrgović, and Bundesliga awarding Jamie Vardy's YouTube channel seven live Friday-night matches for the 2026-27 season.</p><p><br></p><p>To listen to every episode of The Attention Shift, head to <a href=\"https://dizplai.com/podcasts/\" rel=\"noopener noreferrer\" target=\"_blank\">dizplai.com</a>. Got a question for us, or want to join us as a guest? Email <a href=\"mailto:hello@attentionshift.media\" rel=\"noopener noreferrer\" target=\"_blank\">hello@attentionshift.media</a>.</p><p><br></p><p><strong>CHAPTERS</strong></p><p>00:00 Intro</p><p>00:32 DAZN acquires EverPass and launches DAZN for Business</p><p>07:29 Red Bull's Max vs 100 at Silverstone on Disney+</p><p>13:29 The Lloyds Tour of Britain Women 5x's its YouTube audience</p><p>19:44 The BBC's live boxing watchalong for Itauma vs Hrgović</p><p>26:23 Bundesliga hands Jamie Vardy seven live matches on YouTube</p><p>33:53 Wrap</p><p><br></p><p><strong>SHOWNOTES</strong></p><ul><li><a href=\"https://sportspundit.substack.com/\" rel=\"noopener noreferrer\" target=\"_blank\">The Sports Pundit Newsletter</a></li><li> <a href=\"https://luma.com/spsc\" rel=\"noopener noreferrer\" target=\"_blank\">Sports Pundit Social Club</a></li><li> <a href=\"https://www.linkedin.com/in/andrew-marston/\" rel=\"noopener noreferrer\" target=\"_blank\">Andy Marston LinkedIn</a></li><li> <a href=\"https://www.linkedin.com/in/edabis/\" rel=\"noopener noreferrer\" target=\"_blank\">Ed Abis LinkedIn</a></li></ul><p><br></p>","author_name":"Ed Abis, Jo Redfern and Lee Radbourne"}