{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6863c487a5764c19f02e24f5/6a71f6751272918eeee8e990?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"YouTube Banks $11bn from the World Cup, The Prem's U.S. Push & Juve Streams Matches in a Video Game","description":"<p>NBC just handed YouTube the keys to American live sport. Google's $11 billion quarter proves YouTube can win a World Cup without owning a single right. And the PGA Tour just took the commentators out of its broadcast entirely. <a href=\"https://www.linkedin.com/in/edabis/\" rel=\"noopener noreferrer\" target=\"_blank\">Ed</a> and <a href=\"https://www.linkedin.com/in/andrew-marston/\" rel=\"noopener noreferrer\" target=\"_blank\">Andy</a> unpack what's actually happening to the definition of a sports broadcaster this week.</p><p><br></p><p>They cover the NBCUniversal and YouTube global partnership, the ESPN and YouTube TV integration, Alphabet's Q2 earnings pinning $11 billion to the World Cup, the Premier League's Coast to Coast US activation fronted by Ed Sheeran, Juventus becoming the first European club to broadcast a match inside a video game via EA Sports FC Mobile, and the PGA Tour's announcer-free stream trialled at the Rocket Classic.</p><p><br></p><p>To listen to every episode of The Attention Shift, head to<a href=\"https://dizplai.com/podcasts/\" rel=\"noopener noreferrer\" target=\"_blank\"> dizplai.com</a>.</p><p>Got a question for us, or want to join us as a guest? Email <a href=\"mailto:hello@attentionshift.media\" rel=\"noopener noreferrer\" target=\"_blank\">hello@attentionshift.media</a>.</p><p><br></p><p><strong>CHAPTERS</strong></p><p>00:00 Intro</p><p>00:35 NBC and Disney hand YouTube the keys to American live sport</p><p>06:40 Google's $11 billion quarter and YouTube's World Cup win</p><p>14:51 Premier League's Coast to Coast US play with Ed Sheeran</p><p>21:29 Juventus becomes the first European club to broadcast in a video game</p><p>26:59 PGA Tour cuts commentary at the Rocket Classic</p><p>35:16 Wrap</p>","author_name":"Ed Abis, Jo Redfern and Lee Radbourne"}