This week, Ed sits down with Sam Houlding, MD of B2B at Spotlight Sports Group. They unpack Spotlight Sports Group's \"The Horse Racing Audience Opportunity\" report, and horse racing's 200 million untapped fan opportunity. They get into why the sport has a product problem that isn't really about the product, the F1 playbook the sport could follow, what Melbourne Cup and Smart View are getting right, why fandom needs to come before betting, and the shared conviction that racing needs to unlock its next era.
To listen to every episode, head to dizplai.com. Email hello@attentionshift.media to be a guest.
CHAPTERS
00:00 Intro & Sam Houlding on the Horse Racing Audience Opportunity
03:00 Inside Racing's 200 Million Fan Pyramid
08:00 The Product Problem That Isn't About the Product
17:00 The F1 Playbook: Where Racing Could Follow
26:00 What Melbourne Cup and France Galop Get Right
34:00 Smart View, Betting, and the Case for Accessibility
40:00 The Shared Conviction Racing Needs Next
SHOW NOTES
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