The Attention Shift is a weekly news roundup covering sport, media, culture and the creator economy. Each episode Ed Abis is joined by a rotating co-host or industry guest to break down the stories shaping how the industry works now, built for senior sports and media professionals.
This week Ed sits down with Harry Macey from Dizplai. They unpack Starmer's blanket ban on social media for under-16s, going further than Australia's December 2025 law. Why the Sidemen's manager just told the BBC Charter Review that public service broadcasting has lost Gen Z. The IAB's formal declaration of creator marketing as a $44BN core media channel. Telemundo's most aggressive-ever digital World Cup strategy. And the $300M live commerce category quietly built on sealed sports card packs.
To listen to every episode, head to dizplai.com. Email hello@attentionshift.media to be a guest.
CHAPTERS
00:00 Intro & Starmer's Under-16 Social Media Ban
06:00 The BBC's Gen Z Problem
11:00 Creator Marketing Just Became a $44BN Core Channel
17:25 Telemundo's All-In World Cup Strategy
21:30 Sport Card Breaking and the $300M Live Commerce Economy
26:00 Wrap-Up
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