A two-time major champion just told reporters he'd rather grow his YouTube channel than go back to the PGA Tour. Bryson DeChambeau wants to play \"tournaments that want him\", and treats his 2.6 million-subscriber channel as the long-term career play. The player-as-creator thesis just went mainstream.
That's one of five stories Ed and Jo unpack this week. TikTok has hired Issa Rae's Hoorae Media to commission its first scripted Original Series. Duke just signed a first-of-its-kind college rights deal with Amazon Prime Video, and the Big Ten objected within 72 hours. The World Fencing League's blade-tracking tech turned every sword tip into a lightsaber trail and pulled hundreds of millions of views in a week. Plus FIFA walks away from a 50-year Panini relationship for a long-term Fanatics deal.
Chapters
00:00 — Intro
00:30 — Why Bryson Picked YouTube Over the PGA
05:50 — TikTok is Launching Its First Original Series
11:30 — Amazon Invests in College Sports
16:05 — Fencing's VIRAL New Tech
21:00 — FIFA Drops Panini After 50 Years
27:00 — Wrap
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