In this episode of The Attention Shift, Ed sits down with Chris Sice, Chief Content Officer of the ICONS Series, to explore how a golf tournament played by elite athletes from other sports has become one of the most compelling challenger sports brands in the world.
From building a distribution network across 25 publisher partnerships, to achieving a 49.8% interaction rate through the audience engagement hub, Chris breaks down what it takes to build a digitally native sports property from the ground up and why most traditional sports organisations are still getting it wrong.
Want to read more? Head to the Dizplai website and check out the show notes. Got a topic or question for Ed & Jo? Drop us a line at hello@attentionshift.media.
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