The NFL just gave 32 clubs permission to become media companies. Social as owned media, highlights on TikTok, in-game content now sponsorable, and clubs can now sell original content directly to streamers. All landing right before the league renegotiates its entire media deal.
OpenAI has acquired a daily live tech show that previously covered them as a subject. DAZN has launched a global creator programme timed perfectly to the World Cup. And 70% of publishers fear creators are stealing their audiences. Their response? Become them.
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