{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6863c487a5764c19f02e24f5/69824148a4fd9ee51348806a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The NFL is handing the Super Bowl to CREATORS? The content distribution evolution","description":"<p>Why are the world’s most powerful sports organisations suddenly comfortable with losing control of their distribution? </p><p><br></p><p>In this episode of <em>The Attention Shift</em>, Ed and Jo break down the NFL’s massive creator-led Super Bowl strategy and why \"distributed influence\" is the new distribution model. From Manchester United's pivot into scripted Hollywood drama to the BBC's historic \"YouTube-first\" deal, we explore why the old models of distribution are breaking—and what's coming next</p>","author_name":"Ed Abis, Jo Redfern and Lee Radbourne"}