{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6863c487a5764c19f02e24f5/697899274366b0662dae835e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Sport Sponsorship is Broken, The Fix & The $190 BILLION Opportunity!","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6863c487a5764c19f02e24f5/1769534673231-ed1fdef3-a1f7-4b6e-9bd9-bc38aace8e1d.jpeg?height=200","description":"<p>Why is the industry pouring record-breaking sums into sports sponsorship when the majority of marketers admit they can't actually track the results?</p><p><br></p><p>The Attention Shift team debates the uncomfortable reality of \"fuzzy\" sports sponsorship ROI and the critical shift from passive visibility to active storytelling.</p>","author_name":"Ed Abis, Jo Redfern and Lee Radbourne"}