{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6863c487a5764c19f02e24f5/69133298dac02c1fcf9ce363?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Great Attention Shift: Why Co-Creation is Worth MILLIONS!","description":"<p>Who truly holds the power in the attention economy? Lee, Jo &amp; Ed dive into Ed's brand new report, The Great Attention Shift and the urgent need for sports media to evolve.</p><p>They discuss how to move from one-way broadcasting to profitable content co-creation. Featuring insights from The Great Attention Shift Report and examples like Bryson DeChambeau &amp; the Kelce brothers, they dissect the challenges every content business is currently facing: how do you unlock new revenue streams without compromising authenticity? Listen and join the chaotic discussion.</p>","author_name":"Ed Abis, Jo Redfern and Lee Radbourne"}