What separates a leader who presents information from one who makes people actually care?
In this episode of Strategy, Story & Stakeholders, Max Forsyth sits down with Don Yaeger, 14-time New York Times bestselling author, veteran journalist and author of The Business of Storytelling.
Don Yaeger has spent decades studying some of the world's most successful leaders, teams and organisations to understand what makes their communication memorable. He also became a storytelling coach to Simon Sinek and his wider community, teaching the craft of storytelling and how leaders can use it to create greater impact.
Their conversation explores a challenge facing communications leaders every day: how do you take strategy, financial performance, transformation and complex business information and turn it into a story that people understand, remember and act on?
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