What do agencies really think about their clients?
In this episode of Strategy, Story & Stakeholders, Max Forsyth sits down with Rob Lester, Managing Director of THREESIXTY Communications, to discuss what separates great agency-client relationships from average ones and how communications leaders can get more value from their external partners.
Rob began his career as a journalist before moving into communications and now advises some of the world's best-known brands on reputation, crisis communications and media strategy.
Together, they explore:
The conversation also dives into two fascinating case studies:
🏎️ Formula One communications and the challenge of managing elite personalities, sponsors, media scrutiny and competing stakeholder interests in one of the world's most high-pressure environments.
✈️ Wizz Air's reputation turnaround, including how a more proactive communications strategy helped improve media sentiment, strengthen journalist relationships and reposition the airline's leadership team as credible industry voices.
Whether you're working in communications, corporate affairs, public affairs or agency leadership, this episode offers practical lessons on reputation, stakeholder engagement and building stronger communications partnerships.
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