In this episode of Strategy, Story & Stakeholders, Max Forsyth sits down with Andrea Klettner, Director of Communications at Avison Young UK & Ireland, to explore what she's learned from a career spanning journalism, agency consultancy and in-house communications leadership.
Andrea reflects on the transition from reporting the news to shaping corporate narratives, revealing why her biggest surprise wasn't how journalists work, but how much strategic thinking sits behind effective communications. She discusses the importance of starting with outcomes, embedding communications into business strategy rather than treating it as a standalone function, and why trusted advisers are distinguished by their ability to listen before they speak.
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