Ed Whitehead, Advisory Director - Corporate Reputation at Ipsos, joins Strategy, Story & Stakeholders to take us through the Ipsos Reputation Council 2025 Report: The Eye of the Storm.
We examine the changing nature of crisis communication, arguing that organisations must stop treating crises as one-off incidents and instead recognise them as a permanent fixture of modern business.
We explore how geopolitical instability and a widespread loss of faith in institutions are forcing communicators to rethink their approach. And our discussion also touches on the value of strategic silence, the complexities of ESG, and how AI is likely to reshape the industry.
Above all, we maintain that integrity and trust remain the only reliable anchors in such an unpredictable climate.
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