{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/685d40fa4a2d8b8b5165dd08/69283feb28d683f0f80c5ed7?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"The Modern CCO: Business Acumen, Strategy & Influence with Tabita Andersson","description":"<p>What separates a \"good\" communications director from a true strategic business partner in the C-suite?</p><p><br></p><p>According to Tabita Andersson, author of <em>Chief Communications Officers at Work</em>, the answer isn't creative flair or perfect copywriting—it's deep business acumen.</p><p><br></p><p>In this episode of <em>Strategy, Story &amp; Stakeholders</em>, Max Forsyth sits down with Tabita to explore the evolution of the CCO role. Drawing on interviews with communications leaders from global giants like GE and A.P. Moller - Maersk, Tabita shares why the modern CCO must move beyond \"polishing the message\" to become the organization's strategic radar.</p><p><br></p><p><strong>We discuss:</strong></p><ul><li><strong>From Output to Outcome:</strong> Why CCOs must stop measuring success by press clippings and start measuring by strategic impact.</li><li><strong>The Language of the Boardroom:</strong> Why understanding the P&amp;L, balance sheet, and business model is the only way to gain influence with the CEO and CFO.</li><li><strong>Stakeholder Mapping:</strong> Moving from \"broadcasting to the public\" to surgical engagement with investors, regulators, and employees.</li><li><strong>AI in Communications:</strong> Why Artificial Intelligence won't replace the CCO—but will force them to double down on judgment, empathy, and strategy.</li><li><strong>Career Advice:</strong> Practical steps for aspiring leaders to build their internal network and strategic capability.</li></ul><p><br></p><p><strong>Guest:</strong> <strong>Tabita Andersson</strong>, Communications Leader &amp; Author of <em>Chief Communications Officers at Work</em>.</p><p><br></p><p><strong>Host:</strong> <strong>Max Forsyth</strong>, Founder &amp; Managing Director, Comms Search &amp; Selection.</p><p><br></p><p><strong>Resources:</strong></p><ul><li><strong>Get the Book:</strong> <em>Chief Communications Officers at Work</em> is available on <a href=\"https://www.amazon.co.uk/Chief-Communications-Officers-Work-Organizational/dp/B0FH645XSX\" rel=\"noopener noreferrer\" target=\"_blank\">Amazon</a> now.</li><li><strong>Visit our Website:</strong> <a href=\"commssearch.com\" rel=\"noopener noreferrer\" target=\"_blank\">commssearch.com</a></li><li><strong>Connect with Max:</strong> <a href=\"https://www.linkedin.com/in/max-forsyth-comms-ir-exec-talent-search-recruitment-uk-us/\" rel=\"noopener noreferrer\" target=\"_blank\">LinkedIn Profile</a></li></ul>","author_name":"Comms Search & Selection"}