{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/685bf398f42ce012249c07b5/68b82281ac09b9f65095aaea?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"User Centred Design: Making it Work for Councils ","description":"<p>How can councils avoid spending precious time and money on services that don't meet resident needs? This episode of Digital Directions dives into the practical application of user-centered design (UCD) as the essential link between a leader's vision and on-the-ground delivery.</p><p><br></p><p>Host Lisa Trickey is joined by a panel of experts to share hands-on advice:</p><p><br></p><ul><li>&nbsp;&nbsp;Annie Heath, Head of Technology, Data and Experience at Reigate &amp; Banstead Borough Council</li><li>&nbsp;&nbsp;Phil Rumens, Digital Services Manager at West Berkshire Council</li><li>&nbsp;&nbsp;Sarah Slate, Digital Advisor at the LGA</li></ul><p><br></p><p>In this discussion, you will learn:</p><p><br></p><ul><li>&nbsp;&nbsp;How to foster an evidence-based culture that moves teams from assumptions to decisions grounded in real user research.</li><li>&nbsp;&nbsp;The practical methods your teams can use—like \"rapid reviews\"—to quickly identify service improvements without lengthy projects.</li><li>&nbsp;&nbsp;Why co-designing with residents is a powerful tool for improving accessibility and building services that genuinely meet community needs.</li></ul>","author_name":"Ben Augustine"}