Today on Crea8torium, we sit with Don Jazzy — producer, label executive, and the architect behind some of the most defining artistes in African music. From Mo'Hits to Mavin, he hasn't just given us hits — he's built careers, cultures, and a blueprint that an entire industry has studied.
In this conversation, we get into his production process, how he finds and shapes talent, the weight of hard decisions, and what legacy really means when you've already changed the game. This one is for every creator who wants to build something great — that lasts.
CHAPTERS
00:00 Introduction
00:09 Jazzy’s Role
04:11 The Producer
05:26 MoHits vs. Mavin
07:10 Evolution of Jazzy
08:31 Production Process
13:33 Finding Talent
15:41 What He Looks For
20:03 Ayra Starr
25:28 Gen Z
27:53 Johnny Drille
31:57 Prioritizing Artists
34:35 Talent Capacity
36:00 Trolls & Social Media
39:48 Balanced Leadership
42:01 Hard Decisions
45:20 New Projects
47:58 Legacy
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