{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/6855dfb18d560ebfbb256921/69fdfd04051b78474e367115?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Mavin: The House That Sound Built","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/6855dfb18d560ebfbb256921/1778383765590-fa8915ef-f718-44eb-b90d-87e9b6e39505.jpeg?height=200","description":"<p>Today on Crea8torium, we unpack the musical engine called Mavin Records, sitting with the architect behind it, Don Jazzy, while seeing through the lens of two exports of this machine: Ayra Starr and Johnny Drille. While Nigeria has consistently produced hits that have shaped global culture, it’s rare to see a music label like Mavin Records that has produced not just hits, but superstars — consistently.</p><p>In this special Crea8torium episode, we explore how they’ve done this: the systems, structure, and processes that make it possible. We also unpack the evolution Don Jazzy, Ayra Starr, and Johnny Drille have gone through to get to this point. If you’ve ever wondered what it takes to build a 14-year legacy that has directly impacted culture, this one’s for you.</p><p><br></p><p>CHAPTERS</p><p>00:00 Introduction </p><p>00:25 Jazzy’s Role </p><p>02:47 MoHits vs. Mavin</p><p>04:10 Evolution of Jazzy</p><p>05:23 Making Dorobucci </p><p>06:33 Production Process</p><p>08:05 Making Olorun Maje</p><p>09:26 Making Some Hits</p><p>10:46 Johnny’s Evolution </p><p>12:58 Becoming Johnny Drille </p><p>13:43 Writing vs Mixing </p><p>14:35 Prioritizing Artists</p><p>16:54 Talent Capacity </p><p>17:59 Ayra Starr</p><p>18:32 Finding Ayra</p><p>21:11 Ayra’s Evolution</p><p>22:26 Hard Decisions</p><p>25:49 Jazzy Shy?</p><p>27:09 Jazzy’s Leadership</p><p>29:56 Johnny: Jazzy’s POV</p><p>31:33 Ayra: Jazzy’s POV</p><p>32:41 Patience’s Role</p><p>33:50 Creative Differences </p><p>36:17 Legacy </p><p>37:16 Mavin’s Future</p><p>40:11 Note To Jazzy</p><p><br></p><p>CONNECT WITH MAVIN RECORDS</p><p>YouTube: https://tinyurl.com/ysfjrz4u</p><p>Website: https://tinyurl.com/ycwvmx4k</p><p><br></p><p>CREA8TORIUM CIRCLE: </p><p>If this content sparked something in you, Crea8torium Circle is where you build on it.</p><p>It's our private membership for creators ready to apply what they’re learning, get sharper guidance, and build alongside people operating with real commitment.</p><p>Join us here: https://crea8torium.com/circle/</p><p><br></p><p>CATCH OUR EPISODES ON:</p><p>YouTube: https://tinyurl.com/crea8toriumyoutube</p><p>Spotify: https://tinyurl.com/crea8toriumsptfy</p><p>Apple Podcasts: https://tinyurl.com/crea8toriumapple</p><p><br></p><p>SUBMIT YOUR QUESTIONS</p><p>https://crea8torium.com/ask/</p><p><br></p><p>JOIN OUR COMMUNITY</p><p>Instagram: https://tinyurl.com/crea8toriumig</p><p>TikTok: https://tinyurl.com/crea8toriumtk</p><p>Substack: https://tinyurl.com/crea8sstack</p>","author_name":"Crea8torium"}