{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/685433ce412e0f0fbf4f16fc/6ac4e8be7c84f5d4ddb76862?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Global Strategy and Leadership - Module 4","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/685433ce412e0f0fbf4f16fc/1791289409782-f510d161-7dea-4c21-ac50-fe6053290344.jpeg?height=200","description":"<p>CPA Australia Global Strategy &amp; Leadership — Module 4: Product, Service and Market Development.</p><p><br></p><p>Listen-along study episode covering how innovation drives growth, the frameworks for developing new products, services and markets, and how management and leadership drive that development.</p><p><br></p><p>📘 GSL Index — 402 key terms with study-guide page refs:</p><p>https://buymeacoffee.com/cpaexamguide/e/559231</p><p><br></p><p>More CPA exam prep: https://cpacopilot.net/</p><p><br></p><p>What this episode covers</p><p>• Innovation and the Ansoff matrix: penetration, product and market development, diversification</p><p>• New product development steps and the Design Council double-diamond model</p><p>• New service development: service encounter, value co-creation, sociocultural configuration, productised services</p><p>• Design thinking and Blue Ocean strategy, with the strategy canvas and four actions framework</p><p>• New market development: modes of entry, mergers and acquisitions, accounting issues</p><p>• Intellectual property: protecting your own IP and avoiding infringement of others</p><p><br></p><p>This is an independently created third-party study resource. CPA Copilot is not affiliated with, endorsed by, or sponsored by CPA Australia. It does not replace the official CPA Australia study guide or learning materials.</p><p><br></p><p>#CPAAustralia #GlobalStrategyAndLeadership #CPAexam</p>","author_name":"Alex Chu"}