CPA Australia Global Strategy and Leadership — Module 2: Understanding the External Environment.
Listen-along study episode covering industry and market analysis, remote-environment trends, competitors and customers, and what that means for leaders and CPAs.
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What this episode covers
• A framework for analysing the organisation’s external operating environment
• Defining the industry for analysis
• Remote environment analysis: social, technological, environmental, economic, political, legal and ethical trends
• Industry analysis and the forces that determine industry profitability
• Understanding customers and markets
• Competition in the industry: competitors, strategic groups and key success factors
• Implications for leadership, management and the CPA’s role with external data
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