Many organisations invest heavily in employer branding, EVP development and communication strategies, yet employees still feel disconnected, overwhelmed, and uncertain about where they're heading.
In this episode, Kylie Terrell sits down with Mark Puncher, Founder and CEO of Employer Branding Australia, to explore why employer brand, culture and internal communication can no longer operate as separate functions.
Together, they discuss what happens after an EVP launches, why communication is about far more than sending messages, and how organisations can create genuine connection in an era of constant change, AI disruption and information overload.
The conversation explores the role culture plays in driving business outcomes, how recognition brings values to life, and why the organisations thriving today are those creating employee experiences people can genuinely believe in.
The HR Issue is proudly powered by Reward Gateway | Edenred, the employee engagement platform helping organisations connect recognition, reward, wellbeing, benefits and communication in one place.
For more information visit rewardgateway.com
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