{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68470ba8d911dedd6501609c/6988bcf4e4c954d6d9ad0cc4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Episode 13 - The Thinking Behind Ads in ChatGPT","description":"<p>How should advertising work in an AI product? Asad Awan, one of the ad leads at OpenAI, walks through how the company is approaching this decision and why it’s testing ads in ChatGPT at all. He explains how ads are built to stay separate from the model response, keep conversations with ChatGPT private from advertisers, and give people control over their experience.</p><p><br></p><p><strong>Chapters</strong></p><p><br></p><p>00:00:29 — Mission and principles</p><p>00:04:01 — Separation between ads and answers</p><p>00:07:31 — Who will see ads</p><p>00:08:52 — Internal input and decision-making process</p><p>00:11:06 — Controls and how ads will work</p><p>00:15:53 — Guardrails for sensitive conversations</p><p>00:17:33 — Skepticism about ads</p><p>00:20:26 — Helping small businesses</p><p>00:24:13 — Future of ads</p><p><br></p><p><br></p>","author_name":"OpenAI"}