In this episode of Founders + AI, Michelle Akhidenor and Boon Chew break down why launching quietly is a recipe for crickets. They dismantle the myth of “build it and they will come” and show how top founders build momentum before a single line of code ships.
From generating hype with zero budget to collecting validation signals that actually matter, you’ll get tactical strategies to shape perception, attract early users, and create demand on Day 0. Plus, how to avoid burnout and use AI to fast-track your go-to-market motion.
Pre-launch isn’t a phase—it’s your first growth strategy. If you're gearing up to launch—or just want people to care—this episode’s your playbook. Let’s make noise before you launch.
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AI Tools: ChatGPT, Claude AI, and Gemini were mentioned as useful AI tools for marketing and product development.
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