{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/684064cbc8835d385c288d1c/6873faf9c81f4db04a0e643a?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Felicia Walker of ThisThatBeauty on Sustainable Influence, Boundaries & Equity in the Creator Economy","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/684064cbc8835d385c288d1c/1752527982995-b15180a0-3dd4-48d7-9c6b-b4a9c89f6901.jpeg?height=200","description":"<p><strong>Felicia Walker</strong>—digital beauty OG, skincare educator, and founder of&nbsp;<a href=\"https://luxuriouswellniss.com/brand/phoebe-skin/\" rel=\"noopener noreferrer\" target=\"_blank\"><strong>Phoebe Skin</strong></a>—joins&nbsp;<em>Origins of Influence</em>&nbsp;to reflect on two decades in the content game. Felicia, found online at&nbsp;<a href=\"https://thisthatbeauty.com/\" rel=\"noopener noreferrer\" target=\"_blank\"><em>ThisThatBeauty</em></a>, launched her blog in the early 2000s and became a trusted voice in beauty, long before the creator economy had a name.</p><p>In this episode, we talk about the early days of the blogosphere, the highs and lows of life as a longtime content creator, and how Felicia's passion for skincare literacy powers everything from her book and brand to her soon-to-launch podcast. We also unpack the realities of inequity in the creator space—and the power of building community, advocating for yourself, and staying grounded in what really matters.</p><p><br></p><p><strong>We discuss:</strong></p><ul><li>The scrappy, unfiltered roots of beauty blogging in the early 2000s</li><li>Longevity as a creator: how Felicia has evolved across platforms</li><li>Skin literacy, skincare education, and the story behind&nbsp;<em>Phoebe Skin</em></li><li>The creator-to-brand-founder journey—and why she pivoted away from DTC</li><li>Equity in the influencer economy: what’s changed, and what hasn’t</li><li>Burnout, boundaries, and advice for the next generation of creators</li></ul><p><br></p><p>Follow Felicia on Instagram:&nbsp;<a href=\"https://www.instagram.com/thisthatbeauty\" rel=\"noopener noreferrer\" target=\"_blank\">@thisthatbeauty</a></p><p>Follow Felicia on TikTok: <a href=\"https://www.tiktok.com/@thisthatbeauty?lang=en\" rel=\"noopener noreferrer\" target=\"_blank\">@thisthatbeauty</a></p><p>Discover&nbsp;<em>Your Glow Guide</em>, Felicia’s interactive skincare workbook,&nbsp;<a href=\"https://store.bookbaby.com/book/your-glow-guide\" rel=\"noopener noreferrer\" target=\"_blank\">here</a>!</p><p>Felicia’s recommended follows:&nbsp;<a href=\"https://www.instagram.com/laurennapier/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">@LaurenNapier</a>,&nbsp;<a href=\"https://www.instagram.com/tomiandrizzy/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">@tomiandrizzy</a>&nbsp;(founder:&nbsp;<a href=\"https://www.instagram.com/theblackbeautyclub/?hl=en\" rel=\"noopener noreferrer\" target=\"_blank\">@blackbeautyclub</a>)</p>","author_name":"Dina Fierro"}