{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/683ed0bb2780b226c7f2f787/69cd17af1ada36b7ad01f69e?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"Fails of the Unexpected - Episode 7 - Rikke Rosenlund","thumbnail_width":200,"thumbnail_height":200,"thumbnail_url":"https://open-images.acast.com/shows/683ed0bb2780b226c7f2f787/1775047807594-44a8555e-c0d8-41b7-a61e-5c561b72630c.jpeg?height=200","description":"<p>Welcome to episode 7 of Fails of the Unexpected.</p><p><strong>Building a million-member community started with a \"product\" that was nothing more than a landing page.</strong></p><p><br></p><p>Rikke Rosenlund joins Lisa &amp; Pete to reveal how she navigated the complexity of a non-transactional marketplace while overcoming the skepticism of investors and insurers alike. It is a candid look at the resilience needed to ignore the \"experts\" and the hard lessons learned from pursuing a year-long corporate sales distraction.</p><p><br></p><p>You'd be barking mad to miss it, and we promise that's the only dog joke.</p><p><br></p><p>Thanks for listening,</p><p><br></p><p>Lisa &amp; Pete</p>","author_name":"Lisa Rodwell & Pete Danks"}