What does it take to move circularity from ambition to action? In this episode of The Circular Coffee Break, we welcome Filipe Camaño Garcia, Lead of the Global Circularity Protocol (GCP) at the World Business Council for Sustainable Development (WBCSD). Filipe shares the story behind the GCP, a groundbreaking framework designed to do for resources what the Greenhouse Gas Protocol did for emissions: provide a globally aligned, science-based approach to measure, manage, and communicate circular performance.
Filipe dives into the journey of creating the GCP, from its origins at Stockholm+50 to its launch at COP30 in Brazil. He discusses the challenges of balancing a holistic, cross-sectoral approach with the need for industry-specific relevance, and how the protocol empowers companies to move from fragmented pilots to scalable, comparable circular strategies. The conversation also explores the role of the GCP in reframing circularity as a strategic lever for competitiveness, resilience, and long-term value creation, and what success looks like as the protocol evolves.
Why listen?
Whether you are a business leader, a sustainability professional, or simply curious about how to turn circular ambition into measurable impact, this episode offers practical insights and inspiring stories from the frontlines of global circularity efforts.
Keywords: circular economy, Global Circularity Protocol, Filipe Camaño Garcia, WBCSD, circular performance, circular metrics, cross-sectoral collaboration, strategic circularity, supply chain resilience, COP30, circular framework, circular impact, circular measurement
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