What does it take to turn circular ambition into everyday products? In this episode of The Circular Coffee Break, we welcome Dan Dicker, Founder and CEO of Circular&Co., a pioneering eco-product design company based in Cornwall. Dan shares his journey from designing at Dyson to building a business that embodies circular economy principles: making products from waste, designing for longevity, and ensuring full recyclability at the end of their life.
Dan dives into the challenges and opportunities of embedding circularity into business, from working with global brands to building robust supply chains that support circular design. He discusses the importance of setting clear design pillars, such as Circular&Co.’s \"100, 10, 100\" rule, 100% recycled content, a minimum 10-year lifespan, and 100% recyclability, and how these constraints spark innovation rather than limit it. The conversation also explores the role of collaboration, the need for persistence, and the potential of emerging models like \"Tap and Reuse\" and product-as-a-service to scale circularity.
Why listen?
Whether you are a designer, a business leader, or simply curious about turning waste into value, this episode offers practical insights and inspiring stories from the frontlines of circular innovation.
Keywords: circular economy, Circular&Co., Dan Dicker, circular design, waste to value, supply chain innovation, recycled materials, product longevity, recyclability, Tap and Reuse, product-as-a-service, circular business models, sustainability, innovation, persistence
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