How can a retail giant like Tchibo embed circularity into its diverse product portfolio, from coffee to clothing to electronics? In this episode of The Circular Coffee Break, Michael sits down with Kristina Kölling, Head of Environment & Circular Economy at Tchibo, to explore how the company is rethinking its approach to materials, value chains, and environmental responsibility. Kristina shares her journey from repairing televisions in her parents’ electronics shop to leading Tchibo’s circular economy initiatives, including the creation of the Circular Solutions Lab.
Kristina reflects on how her early experiences instilled a deep appreciation for the value of well-made, repairable products, which later inspired her to drive circularity at Tchibo. She discusses the role of the Circular Solutions Lab, which serves as a mindset and a way of working that brings innovation, experimentation, and cross-functional collaboration together to make circularity real. The lab supports over 20 ongoing projects, from circular polyester for sportswear to reusable shipping bags and a digital ID-equipped baby bodysuit designed for full lifecycle traceability.
The conversation explores how Tchibo is embedding circularity across its operations, from product design to end-of-life management. Kristina emphasizes the importance of circular design guidelines, internal upskilling, and collaboration with startups, recyclers, and industry peers to close the loop. She also highlights the role of consumer engagement, including co-creation workshops and feedback loops, in driving circular innovation.
Looking ahead, Kristina envisions a future where circular business models play a critical role in scaling circularity at Tchibo and in the retail sector more broadly. She sees opportunities in rethinking how products are made, accessed, owned, used, and returned, all while staying true to Tchibo’s legacy of bringing enjoyment to consumers.
Why listen?
Whether you are a sustainability professional, a retail expert, or simply interested in how circularity can transform a diverse product portfolio, this episode offers a practical and inspiring perspective on brewing change toward a circular future.
Keywords: circular economy, Tchibo, Kristina Kölling, Circular Solutions Lab, circular design, business models, consumer engagement, collaboration, lifecycle management, co-creation, retail
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