What happens when industries as fundamental as food and fashion begin to rethink their role in the world? In this episode of Matters of Consequence, recorded live at the Nordic Business Forum 2026, Michael speaks with Veera Virtanen, Ecosystem Lead at Valio, and Sienna Kruk, CEO of Emmy Clothing, about the human edge of regenerative living and how collaboration, trust, and convenience are reshaping systems for a sustainable future. This is the second episode in a three-part mini-series from NBF.
Veera has spent years fostering collaboration across the food industry through Valio’s Food 2.0 ecosystem, bringing together over 200 organizations to tackle systemic challenges. She reflects on the importance of trust, shared learning, and data-driven decision-making in creating a food system that balances sustainability, nutrition, and profitability. But as she notes, the challenge isn’t just technological, it’s deeply human.
Sienna, on the other hand, is making sustainability in fashion effortless. Through Emmy Clothing’s resale platform, she’s removing the friction from second-hand shopping, proving that convenience and circularity can go hand in hand. She shares her insights on how infrastructure, collaboration, and behavior change are key to scaling regenerative practices in an industry often criticized for its environmental impact.
In their conversations with Michael, Veera and Sienna explore what it means to design systems that don’t just sustain, but regenerate. Veera discusses the power of collaboration across industries in the food sector, while Sienna highlights the role of incentives and convenience in driving change in fashion. Together, their insights reveal why the most effective solutions are often the ones that make sustainability the easiest choice.
Why listen?
Whether you’re a professional in sustainability, a business leader, or simply someone interested in how industries can evolve for the better, this episode offers a thoughtful look at the intersection of systemic change and the human edge. Veera and Sienna’s stories remind us that the future of sustainability isn’t just about doing less harm, it’s about creating systems that actively regenerate our world.
Keywords: regenerative living, food systems, fashion industry, sustainability, circularity, collaboration, trust, convenience, systemic change, Valio, Emmy Clothing, Veera Virtanen, Sienna Kruk, human edge, Nordic Business Forum, ecosystem, resale, infrastructure.
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