{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68357ec21b846c88bdcd7480/6af1badfe7c6d309d11ff7f3?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"156: Dogfooding Part 3 - or excruciating but in a good way?","description":"<p>Q. What happens when two consultants run their own method on themselves? </p><p><br></p><p>A. Three rounds, twenty-odd calls, two false starts, and quite a bit of sympathy for their clients.</p><p><br></p><p>In part three of the series, we&#39;re wrapping up the project of doing Pitch Provocations on Crown &amp; Reach and we finally land on a way of talking about what we do. We recorded this tromping through wind and rain, with a four-month-old zipped into Tom’s coat and one unfortunate encounter with something a dog left behind – which is a bit on the nose for what the process was like, but we&#39;ll take it.</p><p><br></p><ul><li>Why good work so often ends up back kinda where it started, and when that’s progress and not just going in circles</li><li>Our two positioning ideas the market politely declined, including one word apparently nobody has said in a meeting for a decade</li><li>What a team might really be missing when it says “it feels like we don’t have a strategy”</li><li>The trouble with a “repeatable case study” when you never do the same job twice</li><li>How to tell the people who love your ideas from the people who might buy them, and which transcripts to favour</li><li>Pre-registering your beliefs before the market’s feedback arrives, and the bit that gave Corissa goosebumps</li><li>Eustress: just enough pressure for insight, but not enough to make everyone flip the table</li></ul><p><br></p><p>For anyone who hates the question “so, what do you do?”, or who&#39;s wondered what it feels like to experience our help.</p><p><br></p><p>Questions, stories, and better answers to “what do you do?” – send them to tentacles@crownandreach.com</p><p><br></p><p>Find out more about us and our work at crownandreach.com</p><p><br></p><p>References</p><p><br></p><ul><li>Pitch Provocations: Crown &amp; Reach method (the subject of the series)</li><li>Parts 1 and 2 of this series: episodes 150 and 152</li><li>“Leaders in Ambiguity”: How Capable Leaders Navigate Uncertainty and Ambiguity - the series (episode 032+)</li><li>Cedric Chin of <a href=\"https://commoncog.com/\" rel=\"noopener noreferrer\" target=\"_blank\">commoncog.com</a> suggested the “high-uncertainty business problems” framing</li><li>Rob Snyder, The Power of Pull – we play with his PULL framework for identifying genuine demand. This is the source of the “repeatable case study” idea </li><li>Unpack, Undergo, Unfold: Crown &amp; Reach framework – episodes 112 and 113 (yes, we used to say Unleash), plus mentions in others</li><li>Shout out to Dolly Parton: “Find out who you are and do it on purpose”</li><li>Shout out to Gary Klein: insight as a shift to a better story (from <em>Seeing What Others Don’t</em>)</li><li>Shout out to Brian: we couldn&#39;t have done it without you, Brian!</li><li>Mad Men: Pete Campbell&#39;s legendary line “Not great, Bob!”</li><li>Innovation Tactics from Pip Decks – <a href=\"https://pipdecks.com/products/innovation-tactics\" rel=\"noopener noreferrer\" target=\"_blank\">https://pipdecks.com/products/innovation-tactics</a></li></ul>","author_name":"Tom Kerwin"}