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Someone in Coffee & Complexity Club asked: isn't this Uncertainty Bubbles "double game" thing basically just lying? You tell the organisation one story about your project and run a completely different one inside it. Where exactly is the ethical line? Shouldn't you be honest about the work and let the chips fall where they may?


It's a fair question, we're no fans of dishonesty here. So we wandered up a hill with a sleeping baby to figure out what we actually meant. We started with a bit of Emily Dickinson and ended up somewhere we didn't expect. The storytelling turns out to be necessary, and exactly as honest as any project update you've ever written. It just isn't the point.


Including:



Mild spoiler warning for anyone listening with small people: we are frank about Santa.


This one's for anyone who's been told to just stick to the plan, but has a sneaking suspicion that the plan is part of the problem.


Send us your uncertainty bubbles, your radical repurposing stories, and your corrections about the Soviet lunar programme: tentacles@crownandreach.com


Find out more about us and our work at crownandreach.com


References


","author_name":"Tom Kerwin"}