{"version":"1.0","type":"rich","provider_name":"Acast","provider_url":"https://acast.com","height":250,"width":700,"html":"<iframe src=\"https://embed.acast.com/$/68357ec21b846c88bdcd7480/6a914b54ae4f28333652ada4?\" frameBorder=\"0\" width=\"700\" height=\"250\"></iframe>","title":"150: Dogfooding part 1 – or coordinating people to stare into the void","description":"<p>We sell a method for getting teams unstuck on positioning. </p><p><br></p><p>We've been stuck on our own positioning for years. </p><p><br></p><p>At some point the two must collide.</p><p><br></p><p>We've tried to run our method on ourselves before and it was hard. So this time we roped in a dear friend to run the process on us. Properly this time. We recorded the debrief while walking along with our two-month-old strapped to Tom's chest. This is all about workshop number one out of two: this is the \"introspection\" part, before any of the awkward conversations with strangers have happened.</p><p><br></p><p>Including-but-not-limited-to:</p><p><br></p><ul><li>Why our first attempt at this failed, and the frustrating difference between people who find your method interesting and people who have the problem it solves</li><li>An offhand comment from someone we asked for a referral that changed our conception of who the buyer might be</li><li>\"Go-to-market hell\" ... the phrase a stranger handed us to describe eighteen months of a large company's very expensive work</li><li>Why at leat half the value of the process comes from stuff that's not officially part of the process</li><li>What we noticed about every business disagreement we've witnessed ... and why arguing about the data will never fix it</li><li>Whether something that's not a turnkey process can be taught, including Dave Snowden's plastering story</li><li>When did rules stop being judgement calls? We waddle off on a little detour into the surprising history of rule as hard-and-fast line</li><li>Picking at a scab that isn't quite ready to come off (Something you want to think about? No. But is it a good analogy? Also no.)</li></ul><p><br></p><p>For anyone who sells a method they've never quite managed to point at themselves.</p><p><br></p><p>Recorded while walking, featuring occasional wildlife a small human.</p><p><br></p><p>References</p><p><br></p><ul><li>Brian David Hall — facilitated the introspection workshop, and the episode's original audience</li><li>Ben Sauer — \"you make it feel safe for people to be wrong\"</li><li>Innovation Tactics by Tom — <a href=\"https://pipdecks.com/products/innovation-tactics\" rel=\"noopener noreferrer\" target=\"_blank\">https://pipdecks.com/products/innovation-tactics</a> (currently out of stock at time of recording)</li><li>Dave Gray's Gamestorming for the importance of opening and closing the game <a href=\"https://gamestorming.com/\" rel=\"noopener noreferrer\" target=\"_blank\">https://gamestorming.com/</a></li><li>Dave Snowden's ASHEN (Artefacts, Skills, Heuristics, Experience, Natural talent) <a href=\"https://cynefin.io/wiki/ASHEN\" rel=\"noopener noreferrer\" target=\"_blank\">https://cynefin.io/wiki/ASHEN</a></li><li>Douglas Adams' sentient puddle <a href=\"https://www.biota.org/people/douglasadams/\" rel=\"noopener noreferrer\" target=\"_blank\">https://www.biota.org/people/douglasadams/</a></li><li>C. Thi Nguyen's books <em>Games: Agency as Art</em> and <em>The Score: How to Stop Playing Somebody Else's Game (</em>correction: The Score is the synthesis of the games/metrics tension, not a separate third book)</li><li>The illusion of explanatory depth (Rozenblit &amp; Keil)</li><li>Pitch Provocations / the Innovation Positioning Sprint — Crown &amp; Reach </li><li>The ASHEN episode — <a href=\"https://shows.acast.com/triggerstrategy/episodes/071-granularity-part-1-decomposing-people-via-ashen\" rel=\"noopener noreferrer\" target=\"_blank\">https://shows.acast.com/triggerstrategy/episodes/071-granularity-part-1-decomposing-people-via-ashen</a></li><li>The heuristics vs rules episode — <a href=\"https://shows.acast.com/triggerstrategy/episodes/663109cbcff31b0012ae9323\" rel=\"noopener noreferrer\" target=\"_blank\">https://shows.acast.com/triggerstrategy/episodes/663109cbcff31b0012ae9323</a></li></ul><p><br></p><p><br></p>","author_name":"Tom Kerwin"}